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When Frances McDormand won the Oscar for Best Actress, she asked the audience to demand better ethnic and gender representation on their projects. Here’s why they should listen. When Frances McDormand won the Best Actress Oscar for her performance in Three Billboards Outside Ebbing, Missouri, she began her speech by admitting to the audience that she was
The food and hospitality industries are feeling the effects of the economic good times in the U.S. And many of the companies in these areas are small businesses. According to Indeed.com, there’s been a sharp uptick in the number of job listings at small businesses in the food and hospitality industries. The job-finder site has
Demand Gen Marketing For the Customer The industry has talked an awful lot in recent years about marketing’s importance in generating awareness and leads, but we’ve said less about its value in the larger customer lifecycle – as a tool well-suited to retention efforts and well-equipped to drive revenue. That’s right. Marketing automation shouldn’t be
Demand Gen Marketing – Get Customers, Keep Customers Read More »
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point
The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture Read More »
Amazon’s acquisition of Whole Foods was met with wariness and a not-so-unexpected round of hostility from rival supermarket chains. There was little doubt that the company’s foray into grocery retail would have made a big impact on the industry. What’s surprising, is how the buyout is also opening doors for suppliers and grocery-delivery startups like Instacart
Amazon’s Whole Food Purchase Raises Demand for Same-Day Grocery Delivery Services Read More »
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a
Killer demand gen strategy, Part 3: Facebook advertising Read More »
When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to
Killer demand gen strategy, Part 1: Personas and creative development Read More »
Chart of the day: Heavy users of messaging apps are extremely likely to want to use different emojis and have more variety Emojis are one of the fastest growing languages worldwide. With more than 60 million emojis sent each day and 2,666 emojis in the Unicode Standard to choose from, it’s hard not to notice the popularity of
Users now demand more from emojis and more variety Read More »
Qyresearchreprts.com has announced the new market intelligence report. The report is titled, “Global eCommerce Software Market Size, Status and Forecast 2022”. This press release was orginally distributed by SBWire Brooklyn, NY — (SBWIRE) — 09/27/2017 — The report contains the development in the market since most recent couple of years and the anticipated scope of
