Demandbase buys Engagio, adding heft to its ABM platform Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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MarTech Minute: Demandbase expands features, Simpli.fi adds attribution capabilities – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Account-based marketing (ABM) – it’s the hottest thing in B2B and involves identifying key prospect contacts and treating them as a market of one (with appropriate content, contact strategy and messaging). Demandbase is one of the big players in ABM and, this week, we’ve been speaking to Jessica Fewless, their VP of ABM Strategy. Here’s
A day in the life of… VP of ABM Strategy at Demandbase – Econsultancy Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Peter Isaacson is chief marketing officer at Demandbase, a leading targeting and personalization company for B2B. It offers a subscription-based ad targeting and Web personalization solution that enables marketers to connect campaigns directly to revenue. Peter has more than 25 years
