Demo

NC headliners: Brian Hamilton Talk, Venture Asheville Demo Day, Finsiders CLT Awards & more

Here’s our latest wrapup of upcoming conferences, contests, workshops, application deadlines and socials happening across North Carolina through the next month. Included are upcoming meetups, conferences, workshops, socials and networking events happening in Asheville, Charlotte, the Triad, Wilmington and other areas across North Carolina. This post is part of our weekly column of upcoming events. […]

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The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform

Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems your company has

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How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form

The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with personal information before they can access your content. While gated content can help generate leads for your sales team, there are

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B2C FB

Demotainment is Not a Dirty Word! 5 Ways to Make your Demo More Entertaining

I just sat through another deathly serious – and seriously boring – demo. When I suggested some ways to make the demo more engaging for his audience, the salesperson bristled and replied, “I don’t believe in demotainment.” Demotainment, which Urban Dictionary defines as (duh) “the demonstration of a thing in an entertaining way,” has gotten

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