Demographic

Generation Z Is the Most Coveted Retail Demographic

Generation Z is replacing Millennials as the most coveted retail demographic cohort. With $44 billion in spending power according to Forbes magazine, Generation Z is being courted by brands and retailers. The Millennial generation consists of those born between 1981 and 1996; the oldest among them are close to 40. Generation Z is defined as …

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4 Ways to Harness Detailed Demographic Data

Introduced in February 2018, we’ve had access to the detailed demographic lists for about a year (as of this writing). That should mean more than enough data has been collected if you’ve layered them across your search accounts and we can really start digging into some detailed strategy moves to leverage that data. If you’re …

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Speaking to an Audience: 4 Ways to Determine Your Market’s Target Demographic

When it comes to business, understanding your audience is the cardinal rule number one. However, this is often easier said than done. Sometimes, you need to look at other strategies and advice to spur your creative thinking around your market’s intentions and demographics. Here are 4 ways to help you determine this with more precision: …

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Google Quietly Introduces New Detailed Demographic Targets

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them. Google may reach billions of users between the display network and the 3.5 billion daily searches on the platform, but there’s no way that everyone online is equally likely to be …

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Targeting Demographic Audiences in Apple Ads

March 27, 2018 We’ve all been there: after launching your discovery campaign, it’s time to check out your data to see how audiences reacted to your campaign strategy. Typically, you’d run a demographics report and see how different ages and genders performed against your KPI’s, and then target the high performing audiences at a greater …

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YouTube removes analytics from its demographic data reports for creators

With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward, creators can no longer filter viewer demographics data by Translation Use or YouTube products — data for YouTube, YouTube Kids, and YouTube Gaming now will all be aggregated. (YouTube says these filters …

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