Demographic

LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts

LinkedIn is adding audience forecasting information directly to the Campaign Manager dashboard and introducing new Boolean targeting logic for building audiences — both available globally Tuesday. The platform is also introducing new demographic reporting metrics that will begin rolling out to all advertisers over the next two weeks. Refreshed dashboard includes audience forecasting insights. LinkedIn …

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Speaking to an Audience: 4 Ways to Determine Your Market’s Target Demographic

When it comes to business, understanding your audience is the cardinal rule number one. However, this is often easier said than done. Sometimes, you need to look at other strategies and advice to spur your creative thinking around your market’s intentions and demographics. Here are 4 ways to help you determine this with more precision: …

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Targeting Demographic Audiences in Apple Ads

March 27, 2018 We’ve all been there: after launching your discovery campaign, it’s time to check out your data to see how audiences reacted to your campaign strategy. Typically, you’d run a demographics report and see how different ages and genders performed against your KPI’s, and then target the high performing audiences at a greater …

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YouTube removes analytics from its demographic data reports for creators

With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward, creators can no longer filter viewer demographics data by Translation Use or YouTube products — data for YouTube, YouTube Kids, and YouTube Gaming now will all be aggregated. (YouTube says these filters …

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An app-install report, YouTube limits available demographic data & Facebook ad news

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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Market to Target: How to Align Your Marketing Strategy to Your Demographic

Man, there’s some crazy marketing on the Internet. Twitter accounts that act the way I do online after hours and Instagram accounts that are 100% memes—it’s enough to make your head spin! But what if I told you there was a method to all this madness? After Wendy’s sassy Twitter persona challenged a teenager from Reno, …

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Amp links at large, Google AdWords demographic targeting & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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The limitations of Google AdWords demographic targeting

Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to the most relevant groups, as well as …

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