Demographics

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Conductor adds audience demographics and social media analytics to Searchlight platform

At its C3 conference in New York last week, content marketing software company Conductor announced plans to integrate audience demographic insights and expand search capabilities with social media analytics for its Searchlight platform. For current customers, multi-channel content analytics are now available via a closed beta. Why we should care. Conductor claims to be the …

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Recruiting niche demographics for user testing (without asking an agency) – Econsultancy

When conducting user testing, recruiting the right people to test your product or website is all-important. No matter how much thought is put into the other aspects of user testing, or how well-executed they are, the data you get won’t be useful if it isn’t coming from your desired user base. But getting hold of …

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Social media demographics to drive your brand’s online presence

Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You …

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How to Determine Your Blog Demographics to Increase Traffic

Let’s face it – you’re probably not yet sure who your target audience is. You have a vague idea, but you can’t pinpoint their gender, age group, interests, hobbies, and others. Related blog posts and resources: Does this sound familiar? You may be thinking: “Why can’t I just create content for everyone so more people …

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Using Detailed Demographics to Know Your Customer Better

Facebook has anyways been vaunted for its deep knowledge in what makes you, you. Its ability to parse everything from basic demographic data to one’s interests really set it apart from regular search for a marketer. While we’ve had some basic data available to us on Google Ads, the ability to now layer on detailed …

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3 Demographics that Need Device Protection the Most

asifibhuiya / Pixabay In 2016, around 1.5 billion smartphones were sold worldwide. As the number of total devices continues to rise, so does the number of those that get damaged. On average, device damage costs Americans around $10.7 billion a year. With such an expensive fix, many consumers want to know how they can prevent …

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