Demographics

Monetizable Daily Actie Usage (mDAU) year-over-year growth

Top Twitter Demographics That Matter to Social Media Marketers

Social media demographics change constantly. And Twitter demographics are no different. Facebook started as a college-only site. Now seniors are its fastest growing age range. Most TikTok stars may be teens, but grandmas are making moves, too. So what about Twitter? In short, the Twitter population is younger, wealthier, and more educated than the average …

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profile of LinkedIn

Top LinkedIn Demographics That Matter to Social Media Marketers

LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to …

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instagram demographics gender comparison by country

Instagram Demographics That Matter to Social Media Marketers in 2020

Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. But that’s a little easier said than done. After all, the social media platform boasts more than 1 billion users …

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Codifying Political Speech: Using Biometric Data to Identify Demographics

Codifying Political Speech: Using Biometric Data to Identify Demographics

Tuesday 21 January 2020, 7:00 am Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Josipa Majic will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to …

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pew facebook - about 3/4ths of users visit the site regularly

Social Media Demographics to Inform your Strategy in 2020

User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like how you want to know who uses your products and services, knowing who’s on what platform aids you in researching, advertising and marketing decisions. As the social space is constantly changing, it’s handy to know …

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Slide showing 5 stats from Digital in 2019 report, including 5.112 billion unique mobile users

100+ Social Media Demographics that Matter to Marketers in 2020

Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to: How? Simple: The best social media marketers know where their audience is. That means choosing the right social platforms for their brands. After all, how many men prowl the boards of Pinterest for power drill DIYs? What are the …

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Search Engine Marketing Call to Action

Enhance Your Targeting With Google Ads Detailed Demographics

Enhance Your Targeting With Google Ads Detailed Demographics David Saenz – November 5, 2018 Launched earlier this year, detailed demographics is a new set of targeting parameters to fine tune Google Ads Campaigns. Some of the additional parameters include parental status, marital status, education, and home ownership status. Parental Status Marital Status Education Home Ownership Status …

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