Social media demographics change constantly. And Twitter demographics are no different. Facebook started as a college-only site. Now seniors are its fastest growing age range. Most TikTok stars may be teens, but grandmas are making moves, too. So what about Twitter? In short, the Twitter population is younger, wealthier, and more educated than the average […]
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LinkedIn is the biggest social platform that caters directly to business professionals. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to
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At present, 31% of single internet users globally are online daters¹. This audience is characterized as 61% male and 39% female. Over the course of 2019 these numbers have shifted, with 2% more women and 2% fewer men. Online dating has shown to be popular predominantly among younger audiences, with 85% of the online dating
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Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. But that’s a little easier said than done. After all, the social media platform boasts more than 1 billion users
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The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research from AdColony. The report was based on data from a survey of 400 North Americans age 18 and older. Some 45% of respondents who plan to tune in for the
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Tuesday 21 January 2020, 7:00 am Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Josipa Majic will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to
Codifying Political Speech: Using Biometric Data to Identify Demographics Read More »
User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like how you want to know who uses your products and services, knowing who’s on what platform aids you in researching, advertising and marketing decisions. As the social space is constantly changing, it’s handy to know
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Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to: How? Simple: The best social media marketers know where their audience is. That means choosing the right social platforms for their brands. After all, how many men prowl the boards of Pinterest for power drill DIYs? What are the
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We get it, fellow marketers —sometimes, you just need the numbers.
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Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the numbers to get a full picture of who uses Facebook—and how usage has changed over the years. And it has definitely changed. In some places, Facebook’s audience has shrunk. In other areas, audience sizes are
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