Demographics

Facebook’s branded content policy, LinkedIn’s Website Demographics tool & more

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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How to make the most of LinkedIn’s free Website Demographics

Analytics, Channel: Social Media Marketing, LinkedIn, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

Have you ever wanted to know what kind of professionals are frequenting your website? Now there’s a way to do this, and best of all, it’s free. Let’s back up for a moment to set the scene. One of the greatest things about using LinkedIn’s advertising platform is that you can gain insights about the

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How Often Does Google Search Match to Demographics?

Audience Targeting, Google AdWords, SEO BLOG / Good To SEO

November 14, 2017 Google publicly rolled out demographic targeting for search in the fall of 2016. This feature allows advertisers to segment data and adjust bids based on gender and age estimates of users. The one downside is the “undetermined segment.” This segment can make up a large proportion of the traffic. This can make

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The Advertiser’s Guide to Social Media Demographics

SEO BLOG / Good To SEO

Nearly 70% of all U.S. adults use at least one social media app, with each platform having a different purpose and offering advertisers different ways to engage with their audience. Along with this, there are different user demographics for each network – the same people aren’t on, or as active, across every social media network that’s

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Breaking Down the Demographics of Singapore’s Online Shoppers

search engine optimization cost, SEO BLOG / Good To SEO

In an effort to offer insight into an expanding demographic, iPrice recently conducted a research that studies different online consumer profiles in Singapore. “Singaporean shoppers are known to be notoriously demanding,” said iPrice in a statement. “Becoming one of the fastest growing countries in the world comes at the cost of expecting nothing but the

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Instagram Advertising: Costs, Trends, Demographics

SEO BLOG / Good To SEO

What’s going on on Instagram these days? Glad you asked, because an infographic by AdEspresso, a Facebook ad manager that’s part of the Hootsuite family, explains trends on the social platform—both in posts and in ad prices. As for who’s popular, celebrities have the biggest followings on Instagram, but influencers are knocking at their door as 60%

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