Digital marketing demystified – 5 steps to success | London Business News

To the uninitiated, digital marketing can feel as impenetrable and perplexing as a Bob Dylan lyric — without any accompanying music to ease the pain of bewilderment. And like gentlemen’s sock suspenders, it’s a game-changer whose greatness is only appreciated once you experience its effect at first hand. But while tricky phenomena like Google algorithms …

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