Wednesday 22 January 2020, 7:00 am If you are like me, you’re probably reading this article because of the buzzwords in the title. Even though everyone seems to be talking about predictive analytics, machine learning (ML) and AI, definitions for these emerging fields can be hard to come by and, more importantly, few people have …
Demystifying Machine Learning and AI in Market Insights Read More »
Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the most experienced of search marketers. Among the most complicated to sort out and understand are the “share” metrics. While they are excellent for identifying growth opportunities and identifying visibility gaps, figuring out …
Demystifying SEO: A Simple Explanation for Jewelers INSTORE MAG YOU’RE NOT ALONE. A lot of people don’t really understand what SEO is, why it’s helpful, and what people are doing when they do it. But if it’s as important as … Source link
Google Search Console is packed with important information for site owners and SEOs. Via GSC, Google has done a great job providing reporting and functionality that can help you diagnose problems, understand your organic search traffic, test your site and more. That said, there are some confusing things that you can come across while traversing …
Demystifying Google’s guide to clicks, impressions and position in Google Search Console Read More »
SEO has been around for some time, but many people still don’t know that there is such a thing, and if they do, they are, at best, mystified by it. Shawn Byrne, Founder and CEO, of SEOPhoenix.net talks about what SEO is and see what it’s about. It’s easy to think that search engine optimization …
Most business leaders understand that innovation typically comes from the edges of the business, not its core. That is why many companies will create R&D or innovation functions, separate from day-to- day operations. Beyond the organisation, the edge of the business environment is where innovation potential is highest. Enlightened business leaders will know what the …
Demystifying the hype around blockchain for marketers Read More »
Sean Donnelly Senior Research Analyst, Econsultancy More reports from Sean Donnelly › Seán Donnelly is a Senior Researcher at Econsultancy. A strategic thinker with deep knowledge of marketing, Seán works on delivering industry-leading research, briefings and reports for the digital marketing sector. Prior to this, Seán worked at Dublin City University (DCU) where he was …
Demystifying Blockchain: Guidelines for Marketers Read More »
Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. There are a lot of ideas about this out there. Now I’m wondering: is there one ‘right’ pattern? Can we somehow turn all the results of research about this into one optimized website? …
September 14, 2017 I plan to dig into what seems like one of the more simple metrics – average position. It seems pretty straight forward, right? Avg. position is the where your ad lands on the page most of the time, right? Not so much. The avg. position is the mean average of where your …
The Business Journals Demystifying content marketing and SEOThe Business JournalsOptimizing your website or blog for keywords is not about incorporating as many keywords into it as possible. In fact, loading your website with keywords might actually hurt SEO, because search engines will think you’re keyword stuffing. Rather than … and more » Source link
