Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data
Dentsu Aegis Network has bought 4Cite, a first-party identification and analytics platform. 4Cite will become part of the Dentsu Aegis-owned marketing performance company Merkle Inc. 4Cite’s identity resolution capabilities will also be used by M1, Dentsu Aegis’ people-based identity and data platform. “The 4Cite acquisition plays a critical role in the future-proofing of our platform […]
Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data Read More »