Marketing Strategy – Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Deon Newman, B2B Marketer of the Year and IBM’s vice-president of marketing for System z, spearheaded a global campaign marking the 50th anniversary of the company’s iconic mainframe computer. The Mainframe50 campaign generated more than 25,000 news stories and 90,000 …

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