Departments

4 biggest AI roadblocks facing today’s marketing departments

Over half of the leading marketing teams report they are using AI in some way, and 57% of teams believe that AI is necessary to support their strategies and sales goals It’s no surprise that AI technology is all the rage in nearly every marketing department these days. According to Forrester’s report on AI adoption, …

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How Social Media Is Helping Local Businesses Take On S&P 500 Marketing Departments – Adweek

Industries have evolved over the years, with midsized and high-growth businesses quickly being acquired or outpaced by their larger rivals. It’s left a David and Goliath landscape, with most businesses being on the smaller side. Prior to the advent of the internet, larger businesses always had the upper hand when it came to marketing. They …

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