Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy Research shows that the majority of online customers seek-out, read and take into consideration clients’ opinions, before buying. Nowadays, […]
Your Marketing strategy depends on your clients’ opinions Read More »
Possibly one of the most frequently, and most frustrating, demands of marketers these days is to ‘prove’ return on investment (ROI). But, is it even possible to do so? The too-quick answer to this question goes something like this: “Of course. We know how much we spend on marketing and can measure the effects it
Can marketers ‘prove’ ROI? It depends on who’s asking Read More »
In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that the C-suite does not care about the open rate of your last email campaign, or
Why Marketing Depends on Metrics and How to Measure for Success Read More »
Have you ever had this conversation with someone from upper management? Boss: “If we implement your recommendations, how will this impact traffic?” You: “It depends.” Boss: “If we create a new content project, will it generate a lot of traffic? You: “It depends.” “It depends” is the typical response by a search engine optimization specialist
How to project SEO traffic levels and avoid saying, ‘It depends’ Read More »
We all realize that colors can have different effects on our mood, and marketers have been using this in branding and advertising since the profession began. Just think about how we describe emotions using colors: feeling blue, seeing red, green with envy etc. Leveraging how colors can affect emotions is vital for the success of
Which Colors are Best for Marketing Depends When Communicating Read More »
There are few words and ideas that strike fear into entrepreneurs and small business owners, especially Millennial entrepreneurs, more than debt. Scarred by the financial crisis, and often juggling student loan and other debt burdens, debt is correctly viewed as something that can upend or even sink a business. Interest payments by themselves, not to
Can Taking on Debt Help Your Business? It Depends When You Use it Read More »
You think you’re pretty good at your job. And yet, for some reason, it seems some of your coworkers are climbing the corporate ladder in a heartbeat, while you’re not. They’re getting pats on the back. They’re getting recognized. They’re getting the jobs you want. What’s up? Could it be your peer group? While research
Will You Get That Promotion? It Depends Who Your Work Besties Are Read More »
I am in Cesme, Turkey, near the Aegean sea, for summer vacation. Last night my family and I went to dinner in the village. As we walked down the main street, store owners called out to us in different languages, English, French, German, Italian, Russian, to invite us to look at their goods. The crazy
Want To Sell Your Ideas? Your Success Depends On The Language You Speak Read More »
Man, not again. This was the thought racing through my head. The writing was on the wall. I was working for a non-profit organization as a copywriter. The organization was going through internal changes, and I had a hunch my job would be phased out. Turns out I was right. Thankfully, I had started acting on
Why You Need to Read Like Your Career Depends Upon It Read More »
