descriptions

The auto-suggest words and phrases from Pinterest search queries are typically the best for optimizing titles and descriptions.

Optimizing Pinterest Titles and Descriptions for Clicks, Leads

Too often, ecommerce companies consider Pinterest only as social media. But Pinterest is primarily a discovery engine with visual search. It has more in common with Google than, say, Instagram. Merchants should therefore carefully optimize keywords when creating pins to entice clicks and visits. In this post, I’ll offer tips for optimizing Pinterest titles and …

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How to Create High-Converting Product Page Descriptions

How to Create High-Converting Product Page Descriptions

You’ve invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You’ve even gone through a process to collect product reviews from customers. So, what’s still missing? Thoughtful, robust product descriptions that convert. And what makes for a winning product description? A well-written product description describes the important …

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Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions and branding have the most influence on search clickthrough, survey finds

Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving …

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Why Meta Titles and Meta Descriptions Are Critically Important For SEO

If you’ve ever tried optimizing your website for search engines, you definitely would have come across things such as Meta Titles and Meta Descriptions. These two are a staple of any SEO strategy. They need to always be considered and edited before publishing a piece of content or allowing a website to go live. But …

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New Amazon challenger ensures consistent product descriptions

E-commerce platform Verishop supports curation and discovery with product information management (PIM). Launched in June 2019 as a millennial- and Gen Z-friendly alternative to Amazon, Verishop provides products it directly purchases from what it calls handpicked, “verified and curated” brands in the women’s and men’s apparel and accessories, home, and beauty categories.  Verishop also offers …

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5 Ways to Write Better Product Descriptions

If you run an online store, you know how important it is to write copy that’s enticing and grabs the customers’ attention. Because shoppers don’t get to view your products in person, it’s essential to write accurate product descriptions that say exactly what they’re going to get and highlight the benefits. A badly written description could …

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New tool from TRADER Corp and vAuto allows customizable vehicle descriptions

TORONTO –  Digital marketing company TRADER Corp. and inventory management software company vAuto say that with their new AutoWriter automated description writing tool, retailers can create vehicle descriptions in less than one minute. The companies say the tool simplifies auto retailers’ merchandising process and improves the quality of their online vehicle listings. TRADER invested in offering …

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