If you own an e-commerce website, your product descriptions are a low-hanging fruit to help you make more sales. A great product description tells a story—the story of who your product is for and how your product can help them get what they want. Because when it comes to sales, it’s not about what your product does. […]
6 Key Tips to Write Great Product Descriptions (With Examples) Read More »
Too often, ecommerce companies consider Pinterest only as social media. But Pinterest is primarily a discovery engine with visual search. It has more in common with Google than, say, Instagram. Merchants should therefore carefully optimize keywords when creating pins to entice clicks and visits. In this post, I’ll offer tips for optimizing Pinterest titles and
Optimizing Pinterest Titles and Descriptions for Clicks, Leads Read More »
You’ve invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You’ve even gone through a process to collect product reviews from customers. So, what’s still missing? Thoughtful, robust product descriptions that convert. And what makes for a winning product description? A well-written product description describes the important
How to Create High-Converting Product Page Descriptions Read More »
Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving
Since the early days of SEO, meta descriptions have been an important optimization point. Google continues to maintain that meta descriptions don’t help with rankings whatsoever. But, as an indirect signal, there is anecdotal evidence that indirect attributes of better descriptions do help. Things like click-through rate (CTR), perception of the quality of the result,
How to Create Awesome Meta Descriptions Read More »
This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO. What is a Meta Description? A meta description is an HTML tag used to describe the content of a web page. This
On-Page SEO Basics: Meta Descriptions Read More »
In the last few months, Google has announced two systems that are in production in Google search and are also open source. Anybody can see how they work. Google open-sourcing parts of Google Search is not something you would have considered possible even a year ago. As expected, there is no shortage of ultimate guides
How to Use BERT to Generate Meta Descriptions at Scale Read More »
If you’ve ever tried optimizing your website for search engines, you definitely would have come across things such as Meta Titles and Meta Descriptions. These two are a staple of any SEO strategy. They need to always be considered and edited before publishing a piece of content or allowing a website to go live. But
Why Meta Titles and Meta Descriptions Are Critically Important For SEO Read More »
E-commerce platform Verishop supports curation and discovery with product information management (PIM). Launched in June 2019 as a millennial- and Gen Z-friendly alternative to Amazon, Verishop provides products it directly purchases from what it calls handpicked, “verified and curated” brands in the women’s and men’s apparel and accessories, home, and beauty categories. Verishop also offers
New Amazon challenger ensures consistent product descriptions Read More »
If you run an online store, you know how important it is to write copy that’s enticing and grabs the customers’ attention. Because shoppers don’t get to view your products in person, it’s essential to write accurate product descriptions that say exactly what they’re going to get and highlight the benefits. A badly written description could
5 Ways to Write Better Product Descriptions Read More »
