Although Google supports emojis in search results, it may choose to filter them out in certain circumstances. The topic of emojis in search results came up during a recent Google Webmaster Central hangout with John Mueller. A site owner was concerned about emojis not showing up in search after being added to his site’s meta […]
Google May Filter Emojis Out of Meta Titles & Descriptions in Search Results Read More »
If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. But now is a good time to start adding those manual descriptions. Here’s why. Dynamic sitelinks have been around for many years in both Google Ads and Bing Ads. They can show with your ads if you haven’t set up
Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically Read More »
Optimizing your meta descriptions is an important aspect of on-page SEO. Unfortunately, because meta descriptions are not a direct ranking signal, some SEO professionals fail to give them the attention they deserve. Little do they know that properly optimized meta descriptions play an important role in getting visitors from search engines to click your links.
6 Mistakes to Avoid When Writing Your Meta Descriptions Read More »
Instagram is adding new automatic image descriptions which can identify objects in photos for visually impaired users, as well as manually entered alt-text descriptions. Source link
Instagram Adds Automatic Image Descriptions to Assist Visually Impaired Users Read More »
When it comes to optimizing website content, there’s typically a lot of talk about the importance of choosing the right keywords and drafting compelling headlines – but the impact of meta descriptions on a website’s on-page SEO too often goes overlooked. While you may think you have ticked all the boxes to boost visibility of your ecommerce
How to drive clicks through effective meta descriptions Read More »
Recently I visited a friend who had a collection of catalogs that I don’t shop from. The best of these offered a wealth of clues about how to spice up bland product blurbs, differentiate similar items, and make even the most mundane products more enticing. Use the themes and examples I’ve plucked from those catalogs
For many years Google Ads (formerly AdWords) allowed 25 characters for a single headline and two lines of description text at 35 characters per line. Then Google Ads gave us two headlines of 30 characters each and a description line of 80 characters. It was like Christmas with all that new real estate. Well, the
Google Ads Expands Headlines, Descriptions, Characters Read More »
The record low unemployment rate and the tight job market are making small businesses reassess many of their hiring practices. According to ZipRecruiter, this includes providing more details in their job descriptions for help wanted ads. ZipRecruiter analyzed the data for 4.5 million posts from early 2016 to 2018 to figure out how the rate
Job Descriptions Become Longer, More Detailed as Competition for Employees Tightens Read More »
Back in 2016 my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still useful. The good and bad examples Chris analyses are still on point and you would do a lot worse than to write your own descriptions
Writing SEO meta descriptions in 2018: best practice across mobile and desktop Read More »
Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case of large websites, basic SEO improvements can be a massive headache. If you’ve ever optimized a large website, you know they can be prone to a myriad of SEO issues that tend to fall into
Reducing the time it takes to write meta descriptions for large websites Read More »
