How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you. Even if you don’t personally have a website and simply browse online, meta […]
How to Write Meta Descriptions To Boost Your SEO Read More »
Believe it or not, YouTube is the second largest search engine in the world; only Google outshines it. And the user base for YouTube has long surpassed the one billion mark. So if you’re looking for ways to generate visibility for your brand, you could do a lot worse than to embark on a YouTube
Write YouTube Video Descriptions That Make Your Content Rank Read More »
The end of the year is coming up fast. Today is the day we’re releasing the last update of Yoast SEO in 2017. It’s been a wild ride this year and we’re already working on big plans for 2018. But first, Yoast SEO 6.0. And yes, we’ve heard you loud and clear; we’ve extended the
More characters for your meta descriptions • Yoast Read More »
But what does this mean? We’re all aware of the length of meta descriptions – the snippets of information we see in Google Search – but how important are they and do people even pay attention to them? Previously, the maximum length was limited to 160 characters. Google has now confirmed that the length of
Earlier this month, Google confirmed they have extended the search results snippets from 160 characters all the way to a maximum of 320 characters long. Google told Search Engine Land that even though the snippets can be longer, the “fundamentals of writing a description tag” have not changed. Google may or may not show 320
Fundamentals of writing meta descriptions don’t change with longer search snippets Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Bing & Reddit, Google travel pricing & meta descriptions Read More »
According to Karon Thackston, author of Amazon Advantage: Product Listing Strategies to Boost Your Sales, successful ecommerce merchants avoid hype. Moreover, Amazon’s official terms of service for sellers forbid the use of empty marketing phrases and over-excited language in product listings. Thackston, president of Marketing Words, which specializes in Amazon, eBay, and other ecommerce copywriting,
4 Ways to Jazz-up Product Descriptions (without Hype) Read More »
When it comes to describing the products you sell, it pays to use the right words — not just the best trigger words that encourage purchases, but also the proper words by definition. Using the wrong terms to describe items not only makes a store look bad, it increases returns and chargebacks. It can also
Careless Product Descriptions Can Cost Big Money Read More »
Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money. When you are not the bargain-basement option, it’s important to provide shoppers with reassurance that what you’re charging is worth it. You can do that subtly or obviously. But before I get into content techniques
How to Communicate Value in Product Descriptions Read More »
When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that?
