designer

How to Brief Your Designer (Even If You’re Still Figuring Out What You Want)

In the early stages of a digital project, you’ll usually be invited to discuss your ideas with your designer — which is great, unless you haven’t really had any yet! In this guide, we’ll explain the information a designer will request, and where to find some inspiration if you need it. Your brand assets Start […]

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Graphic Designer, Art Director, or Creative Director: Which Do You Need?

Art direction, graphic design, and creative direction: How are these disciplines different, and which do you need for your project? Art direction came in at no. 6 on Upwork’s 2018 Skills Index of the fastest-growing skills, proof that marketing teams are looking for more than just graphic design when it comes to their creative projects;

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How to Hire a Freelance Social Media Designer

A quick glance at the latest social media statistics shows in no uncertain terms just how much social impacts business. Social media is arguably the most effective method of digital advertising, especially considering how powerful peer-to-peer marketing is compared to conventional methods. If you were running a “traditional” ad campaign for your business, chances are

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How to make an engaging infographic for your blog (without a designer)

A step-by-step guide to creating infographics to boost online engagement We’ve all heard the saying “a picture is worth a thousand words”. With the rise and domination of visual-driven social media platforms like Instagram and Pinterest, these words have never been more true. Increasingly, content creators are turning to easy-to-consume visual content like infographics to

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Famed Designer James Dyson Is Spending Nearly $3 Billion to Launch an Electric Car by 2020

On Tuesday, the designer James Dyson said his company would spend nearly $3 billion to introduce an all-electric car by 2020. The British billionaire is well known for revolutionizing the vacuum cleaner, not to mention hand dryers in restrooms. By jumping into electric cars, Dyson has forged a de facto alliance with Tesla CEO Elon Musk.

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20 Cool Infographic Creator Tools That Will Turn You Into A Designer

Imagine you are an infographic maker god who can take 1,000 words and help people digest that information in only a few seconds. An infographic, put simply, is a creative way to take a “thousand words” and depict them using a picture. These days, readers are looking for quick access to brief information. Website visitors

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5 Questions You Must Ask Your Website Designer

In today’s digital world the Internet is often the primary connection between businesses and the marketplace. Therefore, it’s only natural that establishing an online presence seems like a logical first step for most entrepreneurs. When you start a new business you will inevitably be judged by your cover; and more often than not, the first

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Eiko Ishioka Google doodle pays homage to the Japanese artist & costume designer

The haunting images that make up today’s Google doodle are a tribute to Japanese artist Eiko Ishioka on what would have been her 79th birthday. Recognized for her work creating Oscar-winning costume designs for movies like 1992’s “Bram Stoker’s Dracula” — or the costumes and set designs she created for Broadway’s “M. Butterfly” that earned

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