Companies put a lot of stock in logos, and who can blame them? A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” But this graphical, emblematic totem rarely says much on its own. And when a logo becomes the […]
Rebranding Is Much More Than Designing a New Logo Read More »
By Nick Brown Every design requires a careful approach that is based on psychological principles—understanding what makes your audience tick, what emotions a certain design choice can elicit, and how people are going to behave according to what they see. And this, of course, relates to logo design as well. A lot of people think
A home office can offer entrepreneurs a low-cost, convenient and comfortable place to run a business. But if it’s not designed well, it can also lead to plenty of distractions and loss of productivity. Blake Zalcberg is the president of OFM, a furniture manufacturer and distributor based in North Carolina. In addition to his design
Avoid Making These 7 Mistakes When Designing Your Home Office – Small Business Trends Read More »
We’ve all heard about the importance of “branding” one’s business. It’s important to present a strong, cohesive image to customers, and a logo can help you do that. Now, you don’t need to be a design expert to create a logo that grabs someone’s attention for all of the right reasons. And you don’t have to pay
Designing Logos on A Budget? Here are 11 Places to Do It for Free Read More »
mastermind76 / Pixabay All of us, me included, tend to think of our organizations as mixes of A, B, C players. Implicitly, we tend to believe that’s the way things are. We settle into routines about how we coach and improve each, at best, shifting the bell curve (or normal distribution curve) a little to
What If We Start Designing Our Organizations For “A Players” Only? Read More »
Posted by randfish Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday. Click on the
Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday Read More »
Using the right language and long-tail search terms in your content is critical for SEO purposes, but are you paying enough attention to the visual aspects? Your readers want to engage with content that’s not only informative, but also aesthetically pleasing. Social media has changed content marketing in many ways. One of the more significant
Give Your Content a Visual Boost: 4 Tips to Designing More Visually Appealing Content Read More »
Forbes When Designing Your Website, Keep SEO In Mind And Ask The Right QuestionsForbesHaving the same company design your website as well as put together an SEO strategy can make the best of both worlds. However, you will want to be careful when hiring a firm to do both your web design and SEO, because
When Designing Your Website, Keep SEO In Mind And Ask The Right Questions – Forbes Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Designing mobile-first content, SEO for SaaS & Facebook’s video chat Read More »
Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it easier for users to get
