Desks

Why The Trade Desk’s unified ID may be catching on

In the quest to improve cookie ID matching, the efforts by the Advertising ID Consortium and the Interactive Advertising Bureau (IAB)’s Tech Lab’s DigiTrust have attracted a lot of the attention. But major demand side platform (DSP) The Trade Desk points out that its emerging unified ID is a third, separate initiative, even though the …

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Standing Desks Still Lead to Discomfort, Slower Mental Reactiveness, Study Says – Small Business Trends

Standing desks were being hyped as a cure-all for the sedentary nature of the way most of us work today, but a new study says otherwise. Curtin University in Australia has found standing desks can lead to “discomfort and deteriorating mental reactiveness” with prolonged use. Standing Desk Research Study In the study, the researchers found …

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The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development. “It is a new day for marketers, and things are changing rapidly,” says the CMO, …

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