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How To Determine Your Company’s Strategy For Values-Based Consumers

How To Determine Your Company’s Strategy For Values-Based Consumers

Brands’ moral, social, and political values are now a core issue for most customers and employees. Unfortunately, companies lack a systematic values strategy, leading to high-profile flubs. My new report, “Interactive Tool: Determine Your Company’s Strategy For Values-Based Customers,” features a Q&A tool that helps firms make conscious decisions about how much to bring moral, …

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How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

91% of marketers are confident that they’re making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use …

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How to Determine a Marketing Budget for Your Brand in 2020

The new year is a time when we naturally pause and reflect on the prior year to decide what we want to do differently moving forward. We do this in our personal lives almost instinctively, but it’s essential to take stock of what we need to change in our businesses, too. One of the most …

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How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed that rankings can …

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5 Questions MSPs Should Ask Customers to Determine Security Needs

Small businesses are the backbone of the economy. They employ the vast majority of Americans, keep communities thriving, and produce the lion’s share of innovations. Small business is the backbone of our way of life; that’s why it’s so troubling that SMBs often underestimate the risk of cyberattacks. Managed Service Provider’s (MSPs) should ask customers …

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Simple Tips to Determine a Fair Salary for Your Next Marketing Executive

mohamed1982eg / Pixabay The conversation of salary and pay can be a sensitive one, but is nonetheless necessary in that it is a prime component in the process of finding the top-tier talent to add to your company’s marketing team. Calculating the “right” compensation for any given role or professional is no simple task, especially …

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Reviewing Determine Inc. (DTRM)’s and Gridsum Holding Inc. (NASDAQ:GSUM)’s results

Both Determine Inc. (OTCMKTS:DTRM) and Gridsum Holding Inc. (NASDAQ:GSUM) are Application Software companies, competing one another. We will compare their analyst recommendations, profitability, risk, dividends, earnings and valuation, institutional ownership. Earnings & Valuation Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Determine Inc. 24.49M 0.18 13.47M -0.13 0.00 Gridsum Holding Inc. N/A …

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How to Determine the Value of Your Small Business and Why It’s Important

You want to know the value of your small business. And this starts with an up-to-date valuation. Even if you don’t plan to sell immediately. Small Business Trends spoke with Mark Zyla. And Zyla acts as Managing Director of business valuation and forensic accounting at Acuitas, Inc. He explains what small business owners use these …

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