determine

How to Determine the Value of Your Small Business and Why It’s Important

You want to know the value of your small business. And this starts with an up-to-date valuation. Even if you don’t plan to sell immediately. Small Business Trends spoke with Mark Zyla. And Zyla acts as Managing Director of business valuation and forensic accounting at Acuitas, Inc. He explains what small business owners use these […]

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Is Social Media Traffic Enough to Determine the Success of a Campaign?

Is Social Media Traffic Enough to Determine the Success of a Campaign? Social media marketing strategies remain some of the most popular campaigns in the marketing industry, and for good reason. Social media marketing has proven itself to be more than just a fad, and major platforms like Facebook and Twitter have committed themselves to

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Speaking to an Audience: 4 Ways to Determine Your Market’s Target Demographic

When it comes to business, understanding your audience is the cardinal rule number one. However, this is often easier said than done. Sometimes, you need to look at other strategies and advice to spur your creative thinking around your market’s intentions and demographics. Here are 4 ways to help you determine this with more precision:

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How LinkedIn is Using Machine Learning to Determine Skills

One of the more interesting reveals that Dan Francis, Senior Product Manager for LinkedIn Talent Insights, provided in a recent talk about the Talent Insights tool is how LinkedIn is using machine learning to determine skills of people. He says that there are now over 575 million members in the LinkedIn database and there are

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New Tool Helps Small Retail Merchants Determine Their Cybersecurity Readiness

Small businesses have become a big target for cybercriminals and one of the vectors of their attacks are payment systems. Retail Cybersecurity In order to combat this problem, the Payment Card Industry Security Standards Council or PCI SSC has launched a new tool along with updated educational resources to help small merchants. The PCI SSC

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