Detrimental

4 Simple (But Detrimental) Mistakes to Avoid When Disavowing Links

The process of disavowing links is a heavily debated topic in the SEO world. Perhaps the biggest question revolves around whether it’s still worth doing – given the modern age of Google and advancements in AI-fueled algorithms. We recently had the privilege of hosting Dr. Marie Haynes on our company podcast, The Marketing Microscope. In […]

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Ann Handley on Why Jargon Can Be Detrimental to Your Brand Voice & Tone

One of the biggest branding mistakes that companies can make is to not pay enough attention to their tone of voice. “Voice” sounds high-minded, doesn’t it? More suited for the literary world rather than the business world? But tone of voice just refers to how you sound in your writing. In marketing, your tone of