Some 38% of consumers who own an in-home artificial intelligence (AI) assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris. The report was based on data from a survey of 1,000 US consumers who own an in-home AI device, such as a smart speaker (Amazon Echo, Google […]
Holiday Shopping With In-Home AI-Powered Devices Read More »
Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices in 2015 and opened up in beta to
‘Purchases on Google’ Shopping ads test is running on iOS devices Read More »
Google is testing out a new feature to its popular search engine that should make gadget or device-related queries even more interesting. Apparently, the tech giant is planning to roll out a device comparison feature that lets you compare the specs of two gadgets at a glance. Of course, Google has been known to introduce
Google Search Has a New Feature That Lets You Compare Devices Read More »
Chart of the day: Research has found customer are twice as likely to recall ads, when they are exposed to those ads on multiple devices Research by On Device found increased brand awareness, increased recall and increased “top of mind” awareness when the ad creatives were exposed to users across multiple devices. This is very
Ad recall almost doubles when seen on multiple devices Read More »
Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of mobile devices increase, the types of special vulnerabilities are likely to increase. To get a sense of a few mobile-specific fraud weaknesses, we checked in recently with several experts. For Maor Sadra, managing director
Mobile devices offer special vulnerabilities to fraud Read More »
Your smartphone gives you access to your small business when you are outside of the office. But when it comes to doing actual work, it leaves much to be desired. Microsoft (NASDAQ:MSFT) has just announced two apps to let you continue working on your PC if you happen to initiate them on your iOS or
Microsoft Apps Give Business Users Flexibility Across PCs and Mobile Devices Read More »
Users are increasingly turning to their mobiles and tablets to search the internet according to a new report that finds mobile devices now account for 57 percent of Google search traffic. BrightEdge – the search engine optimization (SEO) and content marketing provider – also report that search traffic can be different for mobiles and desktops.
Mobile devices command 57 percent of Google search traffic Read More »
More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. The report was based on 27 billion emails opened worldwide between May 2016 and April 2017. Some 55% of the email opens examined occurred on mobile devices (smartphones, tablets, or e-readers); 28% occurred
Email Access: Top Devices, Clients, and Platforms Read More »
Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore. The report was based on April 2017 data from comScore’s panel of 12,000 households across the United States. More than half (54%) of households with wifi now engage in
OTT Video Viewing Stats: Top Devices and Platforms Read More »
