Devoted

James Sandberg, Customer Devoted: Social optimisation will soon be as important as SEO

Ahead of next month’s Digital Marketing Forum, AffiliateINSIDER CEO Lee-Ann Johnstone caught up with James Sandberg, founder of eCommerce agency Customer Devoted. Sandberg, who is heading up a panel entitled ‘Lead Generation: Sales funnels have morphed into flywheels’ at the West London event, introduces artificial intelligence entity AMY and talks up the importance of social optimisation during the discussion. Below are some takeaways. …

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