This is a pretty common question that comes up when sending email, but to fully answer this question we need a little bit of background information. What is SMTP? SMTP stands for Simple Mail Transfer Protocol and is basically “the way” to send email over the internet. It was initially proposed in August of 1982 […]
What’s the Difference Between Ports 465 and 587? | SendGrid Read More »
With so many varying types of email options for marketing professionals to utilize, it’s not surprising that the terms marketing emails and transactional emails are used interchangeably. The reason they’re often confused is that they both fall under the same umbrella term of marketing email messages. Yes, while these two types of emails are similar
Is There a Difference Between Marketing Emails and Transactional Emails? Read More »
The Back 40 Flying Club based at Fort Wayne International Airport (FWA) in Indiana has been around since 1952. The club has had stable leadership and the 17 members had no problems booking either the club’s Cherokee Archer or Cessna 172. The club ran smoothly, doing things as it always had for many years. But
Club Spotlight: The Back 40 Flying Club, How An Updated Website Makes A Difference Read More »
Women have made a lot of waves in the business world in recent years. However, there’s still room for improvement. And the founder of Nest Of Love wants to help by making a big difference for women empowerment. The organization has made a lot of progress since its inception, thanks in part to an appearance
Nest Of Love is Making a Big Difference for Women Empowerment Read More »
In today’s market, I find the success of a business is usually proportionate to the visibility of its website. Online search engines provide us with an on-demand directory of businesses that point us in the direction of whatever product or service we need. However, with so many web properties indexed by search engines, it’s becoming
Why You Need To Know The Difference Between On-Page And Off-Page SEO Read More »
Story. When there’s simply data, it’s all noise. It’s impossible for a human being to absorb data without a narrative. Once we figure out how to turn your features and ideas and benefits and effort into a story, though, it becomes information. And then we can act on it. We have a story problem. All
Search engines like Google have two types of search results: paid and organic. Paid results show up when companies pay Google for clicks. Organic results are the ones that Google deems most relevant for the query. Business owners can increase website traffic by appearing in organic and paid results using SEO and PPC. In this
In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.”
Every page that loads in a web browser has a response code included in the HTTP headers, which may or may not be visible on the web page itself. There are many different response codes a server gives to communicate the loading-status of the page; one of the most well-known codes is the 404-response code.
There’s seemingly no end to the things you can test in your marketing, and if you’ve laid a solid framework for your inbound marketing programs, now’s a great time to start optimizing and making what works pretty well work amazingly well . And the best way to get started is to conduct some A/B tests
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