Differences

B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know

If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with B2B and B2C marketing strategies. Most of the time, B2B (also known as business-to-business) marketing focuses on logical process-driven purchasing decisions, while B2C (also known as business-to-consumer) marketing focuses on emotion-driven …

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Differences & Benefits of Different Video Hosting Options

Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with …

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SEO vs. PPC: Differences, pros, cons & an integrated approach

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on search engine optimization (SEO) at Bowler Hat. My experience in this industry over nearly 17 years shows …

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3 differences between Bing Ads Scripts and Google Scripts you need to know

First off, can I get a shout from the rooftop that Scripts are now officially available to everyone on Bing Ads? Scripts are a powerful tool that use JavaScript coding that can make changes to or report on pretty much anything with your paid search account. They can do everything that you do manually – …

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Comparing The Differences Between Generation Z and Millennials [Infographic]

You may have heard that Millennials are entitled, and that Generation Z are computer obsessed. But have you ever considered the other ways in which these generations of people, which are so close together in age, differ? Silver Door Apartments decided to take a look at the differences between the groups – and it seems that …

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