Differences

B2B vs B2C Marketing: 5 Differences Every Marketer Needs to Know

If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with B2B and B2C marketing strategies. Most of the time, B2B (also known as business-to-business) marketing focuses on logical process-driven purchasing decisions, while B2C (also known as business-to-consumer) marketing focuses on emotion-driven […]

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Differences & Benefits of Different Video Hosting Options

Video Marketing / Good To SEO

Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with

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SEO vs. PPC: Differences, pros, cons & an integrated approach

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on search engine optimization (SEO) at Bowler Hat. My experience in this industry over nearly 17 years shows

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3 differences between Bing Ads Scripts and Google Scripts you need to know

SEO BLOG / Good To SEO

First off, can I get a shout from the rooftop that Scripts are now officially available to everyone on Bing Ads? Scripts are a powerful tool that use JavaScript coding that can make changes to or report on pretty much anything with your paid search account. They can do everything that you do manually –

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Comparing The Differences Between Generation Z and Millennials [Infographic]

SEO BLOG / Good To SEO

You may have heard that Millennials are entitled, and that Generation Z are computer obsessed. But have you ever considered the other ways in which these generations of people, which are so close together in age, differ? Silver Door Apartments decided to take a look at the differences between the groups – and it seems that

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7 Decisive Differences Between Strong and Weak Content Marketers

Baer Facts, Content marketing, SEO BLOG / Good To SEO

December 13th, 2017 Our friends at Content Marketing Institute and MarketingProfs have released their 2018 B2C Content Marketing Benchmark and Trends Report. As always, it’s stuffed with interesting facts and figures. I have always found this research to have a good pulse on the reality of the content marketing business, and this year is no

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Differences In Negative Keyword Match Types

Match Types, Negative Keywords, SEO BLOG / Good To SEO

August 2, 2017 For our fellow readers who are new to PPC and search advertising, negative keywords allow you refine your bidding and only bid on intend searches, without wasting spend. For example, if you are trying to attract buyers who are interested in jackets, but you don’t sell or carry jean jackets. Adding “jean”

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Gender Differences in Customer Expectations on Social Media [Infographic]

Cases & Causes, customer service, gender differences, SEO BLOG, Social Media, social media customer service / Good To SEO

Gender Differences in Customer Expectations on Social Media [Infographic] By now, we all know that customers expect quality service on social media. However, you might be surprised to learn that men and women approach their online complaints differently. A study by digital commerce agency Corra uncovered some interesting gender differences in customer service expectations. If your

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