Differentiators

5 Differentiators to Look For in a Consolidated ESP Marketplace

The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase of Marketo and Twilio’s $2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, the catalysts are the financial concerns of the companies themselves, combined with pressure from …

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5 Product Page Differentiators for 2018

Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They include: A high resolution featured product image, Multiple supporting product images, An original product description with price, features, and specifications, Social proof in the …

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