What do you do if a customer brings up a controversial topic that could cause you to lose your cool? You need to keep your cool because you don’t want to risk losing your customer. There are ways to make sure the conversation always stays civil. Here’s how. 1. Don’t take the bait Yes, you […]
Navigating Difficult Conversations With Customers: 3 Tactics for Salespeople Read More »
SEO – it seems like it’d be easy, right? Add a little keyword here, some alt text there, some quality content over here, and voila! Optimized, ranking websites. It hardly ever works out like that, though, and people tend to think, “Oh, that SEO stuff doesn’t work!” It’s harder than it looks, but why? SEO
7 Reasons SEO Is Difficult Read More »
Sometimes, to achieve dramatic improvement in a company, I’ll ask the team to do something difficult: consider ways to make the company fail. That’s right, fail. We gather in one room, take a look at a problem, then spend an agreed amount of time to work quietly and alone in listing ways to make that problem
This Difficult Technique Helps You Understand Your Company’s Critical Next Steps Read More »
Chart of the day: Data management and marketing technology are the most difficult digital marketing tactics to execute, according to marketers Data management and Martech require skills, resource and training. With GDPR heading with speed towards marketers, data management is increasingly important. Marketers also realize the potential of what it can bring to their marketing
What are the most difficult marketing tactics to execute? Read More »
Chart of the Day: What are the most difficult email marketing tactics to implement? ~ Part 2 of 2 Last week we discussed the most effective email marketing tactics. This week we look at the opposite side of the coin at the most difficult tactics to use. What are email marketers finding difficult? In the
Most difficult email marketing tactics Read More »
People in my family are not known to be wallflowers — or keep their opinions to themselves. They’re charming and rowdy and rarely quiet about their positions on anything. Most times, it makes for fun and witty banter. Other times, the conversation can take a sharp turn down a dark alley (like when my super conservative, Donald Trump-loving
How to Navigate Difficult Conversations During the Holidays Read More »
Marketers rank message personalization and the creation of meaningful calls to action as the two most effective email tactics, according to recent research from Ascend2. The report was based on data from a survey of 260 marketers (48% work for firms that are primarily B2B-focused, 34% for firms that are primarily B2C focused, and 18%
Email Marketing Tactics: Most Effective vs. Most Difficult Read More »
Made a pact with yourself to up your game in 2017? Start with a great niche. Whether you’re a blogger, an affiliate marketer, an SEO, or an eCommerce guru (or all four) – you need to carve out your own little territory on the digital globe. Finding a profitable niche that you can monetize isn’t
How to Find a Great Niche? (Hint: It’s Not As Difficult as You Think) Read More »
Working directly with customers, especially in retail, is one of the hardest jobs there is. Pleasing a paying client — while keeping your sense of self, your company goals, not to mention your sanity — intact, is hard work. It’s important to have strategies in place to turn your most upset customers into loyal fans.
Scripts for Dealing With Rude, Demanding and Difficult Customers Read More »
By Dennis Zink Running a small business can be difficult. It can be easier if you know the answers to these 10 questions: 1. What problem or need does your business solve? Every business exists because of an opportunity within the market. As a business owner, you must define the need and/or problem you
