The government is circling the wagons around Big Tech as the scrutiny of its immense power intensifies. Two groups of state attorneys general are joining the fray with separate investigations into whether Google and Facebook have been unfairly leveraging their array of popular — and free — services to dominate the lucrative online advertising market. […]
Antitrust regulators dig deeper into dominant tech companies Read More »
Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in the side of the vast majority of CMOs. Currently, only one in four marketers is confident they can quantify ROI, which certainly helps explain why 70% of CMOs expect to invest more
CMOs must dig deeper on attribution Read More »
It’s become a business axiom that in a gold rush, the real money isn’t made by digging for ore, but by selling picks, shovels and supplies to the miners. How appropriate then that the truism has its origins in the original California Gold Rush, one that often left miners destitute and bitter even is at
