Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad campaigns. But mobile-first is not the only digital advertising trend that has pushed to the […]
5 Digital advertising trends that will skyrocket in 2018 Read More »
Unilever isn’t going to take it anymore. With increased calls for transparency in all aspects of marketing, the mega consumer packaged goods (CPG) company said Monday that it will no longer work with social media influencers who buy followers. Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at
Unilever stops working with digital media influencers who buy followers Read More »
Digital marketing gets better every day. Because marketers are always looking for better means to convince and convert customers. They are looking for new strategies and refining the old ones so that they can have a competitive advantage in business. You know that this “advantage” would mean more customers, which results in more profits and
Ready, Set, Convert – 7 Digital Marketing Strategies for 2018 Read More »
I used to work with a bootstrap startup that was launching a new dashboard that would be used for remote teams needing to coordinate across international lines. It was a solid final product, with great features and no noticeable bugs. It had been UX tested, AB tested and performance tested. Early release users had been
3 Steps to Remember Before Launching a Digital Product Read More »
Content marketing is approaching an inflection point – this inflection point will determine the role of content marketing in the modern marketing technology stack. It seems that, everywhere you go, content marketing and native advertising have become the hot-button topic du jour, as it becomes increasingly apparent how these strategies have the potential to drive
5 Hacks for Creating Smarter and More Profitable Digital Content Read More »
kaboompics / Pixabay Why it’s time to get personal in the digital world With 24/7 access to products, services and new technology, brands are faced with the challenge of standing out in a crowded marketplace. The truth is, your customers are too smart for generic messaging blasts, off target communications and inauthentic appeals. Instead, they
Looking to get a better understanding of how Facebook works, and how you can use the platform to market your business? You’ll soon have access to even more resources to do so, with Facebook announcing a commitment to train a million US business owners, and “equip more people with the digital skills they need to
Facebook Commits to Training a Million Business Owners in Digital Literacy by 2020 Read More »
What will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most essential technology in use in the world at this time. The marvel of the internet’s
What will voice search do to the landscape of digital marketing? Read More »
Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind the counter. They smiled at
10 Digital Marketing Assets You Need To Invest In Today Read More »
Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B—that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. If you can’t analyze what works and prove its value, the
Important Digital Marketing Analytics for Content Marketers Read More »
