digital

A pen and book resting atop a paper copy of a lawsuit.

Lawsuit vs. Western Digital wants to end any use of SMR in NAS drives

SMR where you least expect it View more stories Law firm Hattis & Lukacs has filed an amendment to its class-action lawsuit against Western Digital for including SMR technology in its WD Red line of NAS drives. The amendment adds five more named plaintiffs from five new states, and it includes significant additional technical detail. […]

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16 Digital Marketing Ebooks You Can Download Today

About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you’re using to deepen your understanding of the current landscape of digital marketing? As an ever-changing industry, it’s important for marketers to commit to learning as much as possible

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Snapchat Mini Apps & This Week's Digital Marketing News [PODCAST]

Snapchat Mini Apps & This Week’s Digital Marketing News [PODCAST]

Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan you for your body type, the worst fonts for a Data Studio report, and Google details their spam-fighting efforts (we’re not talking about canned swine). Introducing Snap Minis At their

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How a digital publisher monetized 8X more in one month with WordPress scaling strategies

How a digital publisher monetized 8X more in one month with WordPress scaling strategies

30-second summary: The project in a nutshell: A magazine-type website, monetizing programmatic ads. Agency work scope: Build the platform from scratch, utilizing WordPress multisite functionality and RTK.io infrastructure plus numerous ad operation tools, migrate it to new hosting, and secure project scale. Time frame: One month.  Success indicators: Stability to scale to 8+ million user

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digital marketing survey - work from home stats

Digital marketing during COVID-19 times: Data-driven insights

30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that

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consumer online behavior

Correlating online behavior to pandemic events and accelerating future digital

30-second summary: Search is proving to be the pulse of the digital marketing industry.  BrightEdge research highlights the importance of understanding real-time demand volatility and consumers’ online behavior shifts as critical to digital progression.   Consumers are having different, more emotional experiences in their quest for products, solutions and services which represents a fundamental change in the customer journey.  Marketers can prepare for the future by

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LinkedIn Launches Engagement Retargeting & This Week's Digital Marketing News [PODCAST]

LinkedIn Launches Engagement Retargeting & This Week’s Digital Marketing News [PODCAST]

LinkedIn makes a big engagement announcement, Bing Webmaster Tools are sharper than ever, Twitter finally allows users to schedule tweets in advance, and hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are here to tell you about all the news you may have missed this week. Plus, we’re back on camera! If you missed

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Adjusting Digital Marketing Strategies in an Uncertain Marketplace

Adjusting Digital Marketing Strategies in an Uncertain Marketplace

Kelcie Rivera – April 15, 2020 In recent weeks, many businesses have had to adapt their marketing strategies to meet the changes in consumer behavior and digital consumption. If you are considering the next step for your business’ marketing, consider these 4 categories of advertisers and tips to help you adjust your strategy: #1 Challenged:

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