digitalfirst

Getting the store side of the omni-channel retail balance right is some way off for “digital-first” Lands End

Earlier this week we looked at three US retailers who have embarked on investing in their legacy store estate as part of their omni-channel transformations. For those three – Old Navy, Abercrombie & Fitch and Nordstrom – this is built around upgrading what’s been left to age. It’s a rather different challenge at Lands End, …

Getting the store side of the omni-channel retail balance right is some way off for “digital-first” Lands End Read More »

LiveArea Delivers Digital-First Customer Experience for Camping World Brands Nasdaq:PFSW

ALLEN, Texas, May 02, 2019 (GLOBE NEWSWIRE) — LiveArea, a leading global commerce services provider and business unit of PFSweb (NASDAQ: PFSW), recently launched new eCommerce sites built on Salesforce Commerce Cloud for Gander Outdoors and Overton’s, two major outdoor lifestyle brands under the Camping World Holdings (NYSE: CWH) umbrella. Camping World partnered with LiveArea …

LiveArea Delivers Digital-First Customer Experience for Camping World Brands Nasdaq:PFSW Read More »

LiveArea Delivers Digital-First Customer Experience for Camping World Brands

ALLEN, Texas, May 02, 2019 (GLOBE NEWSWIRE) — LiveArea, a leading global commerce services provider and business unit of PFSweb (NASDAQ: PFSW), recently launched new eCommerce sites built on Salesforce Commerce Cloud for Gander Outdoors and Overton’s, two major outdoor lifestyle brands under the Camping World Holdings (NYSE: CWH) umbrella. Camping World partnered with LiveArea …

LiveArea Delivers Digital-First Customer Experience for Camping World Brands Read More »

Digital-first cash back is best customer loyalty scheme

Chart of the Week: 83% of customers feel rewarded by cash back, making it the most popular type of loyalty scheme Customer loyalty is a big aim for any e-commerce brand. Not only do loyal customers mean repeat purchases, they also recommend your brand to others and are more likely to become social advocates for …

Digital-first cash back is best customer loyalty scheme Read More »

Review the effectiveness of your Content Marketing Strategy and digital-first culture

Interview: Lee Odden, CEO and founder of TopRank Marketing and Author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” One thing I have learned working for start-ups and big brands looking to build their presence through digital channels is the need for you to develop “continuous learning”. With the …

Review the effectiveness of your Content Marketing Strategy and digital-first culture Read More »