In Brian Wieser , DigitalMarketingNews , EnterpriseMarketingNews , EnterpriseWebPro , Mediaocean , Pivotal Research , Roku , The Trade Desk , TV , TV advertising , wideorbit
Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will.