dilemma

The Amazon Luxury Dilemma

[ad_1]  Some marketers of high-end products view Amazon as a venue for deals and discounts—an image that doesn’t align with their reputations and the images they are working to establish for their brands. [ad_2] Source link

The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement

[ad_1] With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, target and communicate with consumers more effectively. The sheer volume and range of tools can be downright dizzying: tools for planning and developing, tools for attracting and engaging customers, tools …

The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement Read More »

Bloggers’ New Email Marketing Dilemma

[ad_1] When you run a blog or have a website for your small business where you feature your skills and talents through blog articles, it’s a good idea to provide your readers with an opportunity to request to receive emails from you. This might feel like an exhausting additional step to take, or perhaps you …

Bloggers’ New Email Marketing Dilemma Read More »

Two kinds of video ads help break through the dilemma of interruptive marketing

[ad_1] Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting ads. At a breakfast hosted by the Interactive Advertising Bureau (IAB) in New York City, Head of Market Development Frank Maguire from native ad platform Sharethrough highlighted the bad …

Two kinds of video ads help break through the dilemma of interruptive marketing Read More »

Looking to Fund Your Business? Read The Growth Dilemma For Intuitive Insights – Small Business Trends

[ad_1] Usefulness Content Freshness “The Growth Dilemma” offers new way to look at how to get funding and capital to grow your business. Discover your risk tolerance, put your goals in perspective and find the right type of funding to grow your business. The stories we tell ourselves can often limit our success. What story …

Looking to Fund Your Business? Read The Growth Dilemma For Intuitive Insights – Small Business Trends Read More »

Disruptive Innovations Highlight a Specific Dilemma for Legacy Financial Institutions

[ad_1] The innovator’s dilemma, across industries, is that in order to become great, a company has to do many things right. It must listen to its customers, direct its investments to the highest-return opportunities, improve the quality of its products, manage its relationships with suppliers, correctly assess and cope with competitive threats, all amongst many …

Disruptive Innovations Highlight a Specific Dilemma for Legacy Financial Institutions Read More »