dilemma

The Amazon Luxury Dilemma

 Some marketers of high-end products view Amazon as a venue for deals and discounts—an image that doesn’t align with their reputations and the images they are working to establish for their brands. Source link

The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement

With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, target and communicate with consumers more effectively. The sheer volume and range of tools can be downright dizzying: tools for planning and developing, tools for attracting and engaging customers, tools for …

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Two kinds of video ads help break through the dilemma of interruptive marketing

Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting ads. At a breakfast hosted by the Interactive Advertising Bureau (IAB) in New York City, Head of Market Development Frank Maguire from native ad platform Sharethrough highlighted the bad news. …

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Looking to Fund Your Business? Read The Growth Dilemma For Intuitive Insights – Small Business Trends

Usefulness Content Freshness “The Growth Dilemma” offers new way to look at how to get funding and capital to grow your business. Discover your risk tolerance, put your goals in perspective and find the right type of funding to grow your business. The stories we tell ourselves can often limit our success. What story are …

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Disruptive Innovations Highlight a Specific Dilemma for Legacy Financial Institutions

The innovator’s dilemma, across industries, is that in order to become great, a company has to do many things right. It must listen to its customers, direct its investments to the highest-return opportunities, improve the quality of its products, manage its relationships with suppliers, correctly assess and cope with competitive threats, all amongst many other …

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