Direct

IRS Launches Online Tool to Track the Status of Your Stimulus Payment and Have It Direct Deposited

On April 15, 2020, the IRS announced the launch of the “Get My Payment” online tool which provides individuals with a status of their stimulus payment, including: How the stimulus payment will be sent (direct deposit or mail) The date the money will be mailed or scheduled to be deposited to your bank account How …

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Direct Marketing Strategy

Direct Marketing Strategy

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Direct Mail is Making a Comeback: 10 Statistics That Will Surprise You

Every few years, some marketing analyst or another will try to prove their edginess by pronouncing the death of direct mail marketing. I’m here to make the case for why that’s not true, and I’m bringing receipts.  Why You Should be Incorporating Direct Mail Into Your Marketing Strategy In order for something to come back, …

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Twitter says ad tech and product updates will improve direct response advertising

Twitter says ad tech and product updates will improve direct response advertising

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first …

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5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020

With the rise of digital and Google travel search, the hotel customer’s journey has grown increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities, and pricing. They are now also expected to compete for guests in new channels and digital communities that emerge every day. Research by Fuel shows that 87% …

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How retailers can optimize Facebook ads for direct response vs. brand building

Facebook advertising is increasingly playing multiple roles in the retail marketing funnel – not unlike advertising on Google, Amazon and other major platforms. For instance, some marketers opt for a direct response, or mid-funnel, approach with Facebook ads by encouraging users to take specific actions online, in-store, or in mobile apps. Other marketers operate earlier …

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