Direct

How retailers can optimize Facebook ads for direct response vs. brand building

SEO BLOG /

Facebook advertising is increasingly playing multiple roles in the retail marketing funnel – not unlike advertising on Google, Amazon and other major platforms. For instance, some marketers opt for a direct response, or mid-funnel, approach with Facebook ads by encouraging users to take specific actions online, in-store, or in mobile apps. Other marketers operate earlier […]

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What is direct marketing?

What is direct marketing?

SEO BLOG /

Advertising opens the door to countless commercial possibilities for companies in all industries. Nowadays, we have even more options for applying marketing techniques in the online and offline world. Anyway, all campaigns are created to improve customer experience, customer loyalty or to guide users during the purchase process. The consumer, a skilled and volatile user,

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What Instagram’s Separate Direct Messaging App Threads Means for Business

Instagram /

Back in 2017, Instagram released and then subsequently shut down a private messaging app called Direct. The app was aimed to rival Snapchat, much like Instagram’s “Stories” feature. The app shut down came after a couple months with few international downloads, and all messages sent on it were transferred back to Instagram’s in-app direct messaging

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What Instagram’s Direct Messaging App Threads Means for Business

"What Is", Publisher Channel Content, Social Media /

Back in 2017, Instagram released and then subsequently shut down a private messaging app called Direct. The app was aimed to rival Snapchat, much like Instagram’s “Stories” feature. The app shut down came after a couple months with few international downloads, and all messages sent on it were transferred back to Instagram’s in-app direct messaging feature. Now, a

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Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?

Social Business /

Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer, the most trusted relationship people have right now is with their employer! Companies like

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Twitter Rolls Out Direct Message Anti-Abuse Feature

abuse, AdvertisingDay, BrandBuildingPro, ContentMarketingNews, DigitalMarketingNews, Marketing, MarketingNews, SocialMediaNews, trolls, twitter, WebProBusiness /

After a month and a half of testing, Twitter is rolling out a spam and abuse filter for Direct Messages (DM), according to a report by TechCrunch. The new filter is designed to protect users from seeing unwanted graphic images or abusive content. The filter does this by adding a new view to the Additional

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Olo to Enable Brand Direct Food Ordering from Google Search, Google Maps and the Google Assistant | Business & Finance

SEO BLOG /

NEW YORK–(BUSINESS WIRE)–Oct 1, 2019– Olo, the leading digital food ordering platform for the restaurant industry, announced that it is working together with Google to enable customers to order directly from restaurant brands across Google Search, Maps and the Google Assistant. The integration allows Olo’s network of more than 70,000 restaurant brand locations to be

Olo to Enable Brand Direct Food Ordering from Google Search, Google Maps and the Google Assistant | Business & Finance Read More »

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