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Chartbeat is reporting that direct mobile traffic and traffic from Google search have both surpassed referrals from Facebook on mobile devices. This is at least partly attributable to Facebook News Feed algorithm changes that happened late last year and continued early this year. The change, in which Facebook prioritized friends and family posts over “public
Search and direct mobile navigation surpass Facebook as traffic referrers Read More »
Laying the Groundwork The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so. Adding direct mail to email campaigns makes good economic sense: Using the two channels results in an up to 35%
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Makers of Modern Marketing: Bence Gazdag Welcome back to the Makers of Modern Marketing at Oracle! A new blog series dedicated to the drivers, architects, and risk-takers behind marketing at Oracle to give readers a peek into how they are applying our own products to drive innovation and build the future of digital marketing. This
From Direct Mail to Predictive Intelligence: Riding the Technology Wave Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Direct mail might seem old-fashioned, but it’s still one of the most effective marketing channels around. The response rate for direct mail is 5.1%. Compare that with the average email response rate of 0.6%, and you begin to see the
Programmatic Direct Mail: A Modern Marketing Tactic Read More »
When most people think of advertising, they think of massive campaigns by brands like Coke, Disney or Doritos. They’re creative, emotional and larger than life. They pull customers in and leave a lasting impression. If that’s your idea of advertising, as a small business, it can be a bit overwhelming. Instead of trying to take
7 Direct Response Marketing Techniques to Drive Action NOW Read More »
Chart of the Day: New research shows the dynamics of digital marketplaces When creating a digital marketing strategy, it’s important to use the analysis time to accurately understand the dynamics of your digital marketplace. In my articles and visuals on digital marketplace analysis, I show how a methodology for summarising the online marketplace from a customer
How important are brand’s direct Ecommerce websites? Read More »
Photo Credit: New Line Cinema Will Jackie Chan and Chris Tucker be able to make comedy gold again with a fourth “Rush Hour” in the buddy action franchise? While there has been plenty of discussion about another sequel in the franchise, now Tucker has backed Chan’s position about wanting to do one more for fans.
Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads of snail mail overfilling people’s mailboxes come to mind. But direct mail and direct marketing
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