Why Tortuga Backpacks doesn’t focus on direct-response ads tortuga backpacks

While most digitally native, vertically integrated brands rely heavily on Google and Facebook’s direct-response ads to acquire customers, Tortuga Backpacks takes a different approach. The retailer, which sells luggage that combines elements of hiking backpacks with a design that’s optimized for air travel, focuses on “long-game” search engine-optimized content marketing tactics that include extremely detailed …

Why Tortuga Backpacks doesn’t focus on direct-response ads tortuga backpacks Read More »