This article was originally published on PerformanceIn.com. Peanut butter and jelly. Holmes and Watson. Netflix and chill. Some things just go together. Now, it’s time to add Read More
directtoconsumer
Direct-to-consumer (D2C) companies cater to people’s desire for simplicity. As much as consumers claim to love choice, analysis paralysis is a real thing; D2C brands eliminate Read More
Deciding if your direct-to-consumer product would be profitable is more than subtracting the product’s unit cost from the planned selling price. It requires estimating the full Read More
Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen. In the past decade or so, Read More
Quality email addresses To build awareness with the approximately 2 billion worldwide on-line shoppers, you need to sign a Customer Data Platform (CDP) or email newsletter Read More
In the past few years, we have seen a wave of direct-to-consumer brands offering niche products and services through digital channels. These brands also set themselves Read More
Many businesses are now taking a direct-to-consumer approach to improve customer experiences and revenue. This approach also involves driving brand awareness and acquiring customers online. We Read More
STAMFORD, Conn., June 17, 2019 (GLOBE NEWSWIRE) -- Independence Holding Company (NYSE: IHC) today announced an investment in a lead generation company and the acquisition of a Read More
STAMFORD, Conn., June 17, 2019 (GLOBE NEWSWIRE) -- Independence Holding Company (IHC) today announced an investment in a lead generation company and the acquisition of a leading Read More
If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of Read More