directtoconsumer

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Direct-to-Consumer Retailers and Affiliate Marketing: A Perfect Match

This article was originally published on PerformanceIn.com. Peanut butter and jelly. Holmes and Watson. Netflix and chill. Some things just go together. Now, it’s time to add direct-to-consumer (DTC) retailers and affiliate marketing to the list.  If you’re a retailer looking to expand your reach, improve your return on investment, and inspire new interest in your …

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The Full Cost of a Direct-to-consumer Product

Deciding if your direct-to-consumer product would be profitable is more than subtracting the product’s unit cost from the planned selling price. It requires estimating the full cost of bringing the product to market, selling it, and delivering it. Direct-to-consumer ecommerce is a fast-growing segment of the retail industry. It includes traditional manufacturers that sell their …

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An introduction to direct-to-consumer brands and their marketing – Econsultancy

Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen. In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make their mark. From Dollar Shave Club to Glossier – DTC has become synonymous with success. But why is this …

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Five examples of clever content marketing from direct-to-consumer brands – Econsultancy

In the past few years, we have seen a wave of direct-to-consumer brands offering niche products and services through digital channels. These brands also set themselves apart through clever digital marketing, creating content that captures the consumer’s imagination. Here are five examples that are worth checking out for inspiration. Patch Plants  Patch Plants is an …

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5 Ways to Create a Direct-To-Consumer Strategy With Tips for Pinterest

Many businesses are now taking a direct-to-consumer approach to improve customer experiences and revenue. This approach also involves driving brand awareness and acquiring customers online. We have a few tips for your direct-to-consumer strategy with the example of how Pinterest can play a role in your marketing plan. About 79% of all U.S. customers are …

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Independence Holding Company Announces Further Expansion of Technology-Driven Direct-to-Consumer Solutions NYSE:IHC

STAMFORD, Conn., June 17, 2019 (GLOBE NEWSWIRE) — Independence Holding Company (NYSE: IHC) today announced an investment in a lead generation company and the acquisition of a leading domain for the generation of health insurance leads. David Kettig, President of IHC, commented, “IHC Specialty Benefits, a significant standalone insurance agency with a growing block of over $180 …

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Independence Holding Company Announces Further Expansion of Technology-Driven Direct-to-Consumer Solutions

STAMFORD, Conn., June 17, 2019 (GLOBE NEWSWIRE) — Independence Holding Company (IHC) today announced an investment in a lead generation company and the acquisition of a leading domain for the generation of health insurance leads. David Kettig, President of IHC, commented, “IHC Specialty Benefits, a significant standalone insurance agency with a growing block of over $180 million of …

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Direct-to-consumer Brands Gaining Customers and Clout

Direct-to-consumer companies increasingly rely on crowdfunding for initial capital. Indiegogo, a crowdfunding portal, now offers “InDemand” to assist startups in moving from initial raises to functioning businesses. Watch out traditional retailers. Digitally native direct-to-consumer brands are stealing your thunder, and more of them are popping up. DTC companies manufacture and ship their products directly to …

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Independence Holding Company Announces Expansion of Technology-Driven Direct-to-Consumer Solutions

STAMFORD, Conn., April 22, 2019 (GLOBE NEWSWIRE) — Independence Holding Company (NYSE: IHC) today announced the acquisition of a call center in order to capitalize on technology-driven trends in the purchase of health insurance directly by consumers. David Kettig, President of IHC, commented, “IHC Specialty Benefits, a division of IHC, is a significant standalone insurance …

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