directtoconsumer

5 Ways to Create a Direct-To-Consumer Strategy With Tips for Pinterest

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Many businesses are now taking a direct-to-consumer approach to improve customer experiences and revenue. This approach also involves driving brand awareness and acquiring customers online. We have a few tips for your direct-to-consumer strategy with the example of how Pinterest can play a role in your marketing plan. About 79% of all U.S. customers are …

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Independence Holding Company Announces Further Expansion of Technology-Driven Direct-to-Consumer Solutions NYSE:IHC

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STAMFORD, Conn., June 17, 2019 (GLOBE NEWSWIRE) — Independence Holding Company (NYSE: IHC) today announced an investment in a lead generation company and the acquisition of a leading domain for the generation of health insurance leads. David Kettig, President of IHC, commented, “IHC Specialty Benefits, a significant standalone insurance agency with a growing block of over $180 …

Independence Holding Company Announces Further Expansion of Technology-Driven Direct-to-Consumer Solutions NYSE:IHC Read More »

Independence Holding Company Announces Further Expansion of Technology-Driven Direct-to-Consumer Solutions

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STAMFORD, Conn., June 17, 2019 (GLOBE NEWSWIRE) — Independence Holding Company (IHC) today announced an investment in a lead generation company and the acquisition of a leading domain for the generation of health insurance leads. David Kettig, President of IHC, commented, “IHC Specialty Benefits, a significant standalone insurance agency with a growing block of over $180 million of …

Independence Holding Company Announces Further Expansion of Technology-Driven Direct-to-Consumer Solutions Read More »

Direct-to-consumer Brands Gaining Customers and Clout

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Direct-to-consumer companies increasingly rely on crowdfunding for initial capital. Indiegogo, a crowdfunding portal, now offers “InDemand” to assist startups in moving from initial raises to functioning businesses. Watch out traditional retailers. Digitally native direct-to-consumer brands are stealing your thunder, and more of them are popping up. DTC companies manufacture and ship their products directly to …

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Independence Holding Company Announces Expansion of Technology-Driven Direct-to-Consumer Solutions

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STAMFORD, Conn., April 22, 2019 (GLOBE NEWSWIRE) — Independence Holding Company (NYSE: IHC) today announced the acquisition of a call center in order to capitalize on technology-driven trends in the purchase of health insurance directly by consumers. David Kettig, President of IHC, commented, “IHC Specialty Benefits, a division of IHC, is a significant standalone insurance …

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