Disappointment

How to avoid disappointment from SEO ‘cowboys’

Search engine optimisation (SEO) can be disheartening for businesses who have been let down by poor results, but according to one New Zealand marketing agency, those businesses may have been ‘the architects of their own misfortune’. Search marketing agency Insight Online’s CEO Kim Voon says that SEO and online advertising is often plagued with ‘cowboys’, but …

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The newest Forrester Wave on social listening platforms expresses disappointment in the category

The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively utilized across customer companies. Those are some of the main takeaways from the new Forrester Wave quarterly report, “Q3 2018 Global Social Listening Platforms.” (Available as a free download …

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5 Ways Leaders Can Handle Disappointment Better

Foundry / Pixabay Disappointments are a common feature in the business world. While you’ll have successes, you’ll also experience a good share of disappointments. That, however, isn’t the challenge. It’s how you react and handle the disappointment that’s of importance. The obvious knee-jerk reaction is to rage with anger, outrage and punishment, but there’s a …

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