Disaster

Have a Business Continuity Plan Before a Disaster Hits

If a disaster such as a fire, flood or communication breakdown were to occur, many businesses would lose profits, damage their reputation or even be forced to close. A well-thought-out business continuity plan can help prevent this kind of extensive damage from happening. Having a company-wide plan in case of an emergency is essential, especially …

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Is Your Small Business Prepared for the Next Disaster?

By Rieva Lesonsky If there’s one thing that’s predictable about entrepreneurship, it’s that it’s unpredictable. In this special series, we’ll help you prepare for uncertainty, minimize risks, and protect your business. The deadliest fire in California’s history is raging as I write this. But it’s far from the only natural disaster to strike the country …

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How Starbucks Went From PR Management to PR Disaster Over the Philadelphia Arrest Video

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Perhaps Starbucks thought it could handle it. After a video showing two black men being arrested in a Philadelphia Starbucks was posted on Thursday to Twitter by Melissa DePino, there was a slow burn of online rage. Here were …

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Uber’s Latest PR Disaster Is Deadly: Pedestrian Dies after Being Struck by Self-Driving Car

Uber shut down its self-driving technology testing after one of its cars struck and killed a woman in Tempe, Arizona. This obviously is terrible for the victim and her family and the resulting problems that Uber faces are far less important in the grand scheme. But there is a parallel business question about how much …

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