disclosure

FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content

The Federal Trade Commission released on Tuesday a document and accompanying videos that inform on how and when social media influencers must disclose sponsorships to their followers to comply with federal law. Titled Disclosures 101 for Social Media Influencers, the guide provides influencers with pointers on when an advertisement disclosure is necessary and offers examples […]

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Digital assets subject to money-laundering, disclosure laws: U.S. regulators

FILE PHOTO: The U.S. Securities and Exchange Commission logo adorns an office door at the SEC headquarters in Washington, United States, June 24, 2011. REUTERS/Jonathan Ernst/File Photo WASHINGTON (Reuters) – Three U.S. financial regulators on Friday issued a warning to firms with registered digital assets that they have an obligation to follow securities laws prohibiting

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LEE ENTERPRISES, INCORPORATED (NYSE:LEE) Files An 8-K Regulation FD Disclosure

LEE ENTERPRISES, INCORPORATED (NYSE:LEE) Files An 8-K Regulation FD DisclosureItem 7.01. Regulation FD Disclosure. The supplemental financial information is furnished as Exhibit 99.1 to this Form 8-K and is hereby incorporated by reference. The information in this report shall not be treated as filed for purposes of the Securities Exchange Act of 1934, as amended.

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What the TV pricing disclosure proposal means to US pharma marketers

The pharma industry is scrambling after a proposal that would require pharma companies to disclose list prices for drugs in television commercials has been put forth by the US Department of Health and Human Services. The US is one of just two countries that allows pharma companies to market direct-to-consumer (DTC), and television has historically

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Facebook’s Implementing Disclosure on “Issues Ads”, Adding Verification Requirement for Page Managers

The changes keep coming at Facebook. As the company works to address the various concerns in the wake of the Cambridge Analytica scandal, they’re rolling out a range of new privacy and transparency tools. The latest update relates to ad labeling and Page management, with new indicators and rules set to come into effect to

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Federal Election Commission proposal toughens political ads disclosure rules

The nature of political advertising is manipulation and deception. This was taken to extremes in 2016 as fake news and ads from outside actors and extremist groups sought to manipulate public opinion and influence the presidential election. Now, with Russia expected to meddle in the 2018 midterm elections, the Federal Election Commission (FEC) is considering

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What Affiliate Bloggers Need to Know about the FTC Disclosure Guidelines

No affiliate marketing program is the same. The terms and conditions may vary from one program to the next. But there’s one rule that remains the same across the industry: You must comply with the Federal Trade Commission’s affiliate disclosure guidelines. Whether you receive a commission, flat fee payment, free products or discounts in exchange

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The Importance of Disclosure in Influencer Marketing

Disclosing an influencer-brand relationship in blog posts, social media posts or other types of content isn’t just a good idea — it’s an actual requirement. Small Business Trends caught up with Rachel Honoway, CEO of Performance Marketing Association at the recent Influencer Marketing Days conference in New York City’s Times Square. The Performance Marketing Association

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Disclosure and transparency: The agency/client relationship twins – Search Engine Land

Disclosure and transparency: The agency/client relationship twinsSearch Engine LandWhen we structure our marketing campaigns, either alone or as a well-oiled team, the last thing we want is for someone to come along and tell us how to do it better. We have our reasons. We are experienced marketers. And, let’s be honest here, the …

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