Chart of the week: 56% of salespeople and marketers say that their teams are siloed. Siloed teams can cause a number of issues within an organization, including lack of communication and unaligned goals, which can have a broader impact. This is why it is fairly worrying that 56% of salespeople and marketers say that their […]
Marketing and sales teams still reporting disconnect Read More »
Dear Reader, Welcome to the wondrous world of PPC advertising, where digital marketers play the game of persuading potential customers to click on paid ads, and ultimately ‘convert’ in some meaningful way. Conversions come in many different shapes and sizes. A conversion could be something as simple as a customer signing up for your newsletter,
High CTR, Low Conversions: Where’s the PPC Disconnect? Read More »
B2B technology vendors tend to focus on a number of marketing and sales tactics that buyers don’t find especially useful or trustworthy, according to recent research from TrustRadius. The report was based on data from a survey of 438 B2B technology buyers and 240 individuals who work for B2B technology vendors. Buyers use five different
Everyone seems to like to talk about their goals and dreams during the first part of a new year. Then, about the first week in February, all those goals seem to fly out the window. The goals of working out and losing weight are forgotten. Gym memberships go unused and giant tubs of ice cream
This is What Happens When You Disconnect from Social Media Read More »
For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social programs and social data — should fit together. But they don’t. Social data doesn’t prove social success. And yet most marketers use engagement as their top social
