disconnect

High CTR, Low Conversions: Where’s the PPC Disconnect?

Dear Reader, Welcome to the wondrous world of PPC advertising, where digital marketers play the game of persuading potential customers to click on paid ads, and ultimately ‘convert’ in some meaningful way. Conversions come in many different shapes and sizes. A conversion could be something as simple as a customer signing up for your newsletter, …

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Marketing Strategy – The Disconnect Between B2B Tech Buyers and Vendors : MarketingProfs Article

B2B technology vendors tend to focus on a number of marketing and sales tactics that buyers don’t find especially useful or trustworthy, according to recent research from TrustRadius. The report was based on data from a survey of 438 B2B technology buyers and 240 individuals who work for B2B technology vendors. Buyers use five different …

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Four ways to fix the social data disconnect

For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social programs and social data — should fit together. But they don’t. Social data doesn’t prove social success. And yet most marketers use engagement as their top social …

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