Discovering

Cybersecurity for digital marketers: Discovering site vulnerabilities

Security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance Exactly why is cybersecurity important for SEO? If you’re working closely with a website – for an agency, independently, or in-house – it’s likely you’ve been confronted with a security issue at some point. …

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Discovering your conversion hot buttons with dynamic personalization

5 easy steps to improve your ecommerce conversion rate using personalization tools, segmentation, interaction data (AOV and RPV) and campaign split testing As a marketer you’re always seeking the holy grail that will grow your revenues, that insight that tells you exactly which design updates are increasing your ecommerce website’s key conversion metrics like conversion …

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