Discovery

the process of customer discovery, understanding your true competitors, and finding the unique value that your customers love. (Transcript/ Podcast) : marketing

the process of customer discovery, understanding your true competitors, and finding the unique value that your customers love. (Transcript/ Podcast) : marketing

Hi all, Firstly thank you all so much for your response to the interview I posted last week. It was unexpected! I’ve since had the opportunity to interview April Dunford (veteran marketer, author, keynote speaker, and positioning expert.) She told me a story from when she was a young product marketer a year or so …

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Will the Discover feed be Google's next cash cow? What advertisers are saying about Discovery campaigns

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, the personalized news feed perched right on the Google mobile home page. The company announced ads were coming to this whole new surface that reaches some 800,000 monthly mobile users. It’s still …

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WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce

At Facebook’s F8 developer conference in April the company announced a number of new offerings, among them WhatsApp Catalogs for small businesses. Facebook is now formally rolling it out in selected markets including Brazil, Germany, India, Indonesia, Mexico, UK and the U.S., with more countries coming soon. Showcase products or services. Catalog allows businesses on …

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Discovery joins UK streaming wars with ad-funded app

Discovery is today launching Dplay, a real-life entertainment streaming service that will be supported by advertising, in the UK and Ireland. The offering, avaiable as an app for mobile devices, will feature content from Discovery’s free-to-air channels including Quest, Food Network and Home.  Dozens of series are also availble to “binge-watch” as box sets, including …

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HighWire and Semantic Scholar Partner to Enhance Article Discovery

Scholarly publishing technology provider, HighWire, announced it has partnered with AI-powered academic search engine, Semantic Scholar to enhance article discovery for researchers. Semantic Scholar is funded by the Allen Institute of Artificial Intelligence (AI2), a non-profit AI research institute whose mission is “AI for the Common Good”. As a free, AI-powered research tool for scientific …

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Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Call intelligence company Invoca has released a new call analytics tool called “Signal Discovery.” It uses machine learning/AI to cluster calls into topics and reveal insights about customer interactions and the efficacy of campaigns. It can also help automate marketing optimization based on call content without human involvement, according to the company. Growing importance of …

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Online Map Leads Archaeologist to Maya Discovery

Until recently, archaeology was limited by what a researcher could see while standing on the ground. But light detection and ranging, or lidar, technology has transformed the field, providing a way to scan entire regions for archaeological sites. With an array of airborne lasers, researchers can peer down through dense forest canopies or pick out …

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