Products aren’t made… They’re discovered. It doesn’t matter if you think you have a “brilliant” idea – what matters is if the customer thinks so, too, and is willing to pay for it. You see, customers don’t buy anything they don’t want. So the question is, how do you figure out what customers want and give it […]
5 Product Discovery Tips for Building Solutions Customers Will Buy – ReadWrite Read More »
Google is coming for Facebook budgets with Discovery ads, now available globally Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Google is coming for Facebook budgets with Discovery ads, now available globally Read More »
Hi all, Firstly thank you all so much for your response to the interview I posted last week. It was unexpected! I’ve since had the opportunity to interview April Dunford (veteran marketer, author, keynote speaker, and positioning expert.) She told me a story from when she was a young product marketer a year or so
Why licensing is the key to discovery by Guest | March 30, 2020 By: Analisa Goodin, founder and CEO of Catch&Release The creative industry is no stranger to shifting production timelines and budgets. But the COVID-19 crisis is unprecedented – the stock market recently took its biggest hit since 1987 and the entire world is
If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, the personalized news feed perched right on the Google mobile home page. The company announced ads were coming to this whole new surface that reaches some 800,000 monthly mobile users. It’s still
At Facebook’s F8 developer conference in April the company announced a number of new offerings, among them WhatsApp Catalogs for small businesses. Facebook is now formally rolling it out in selected markets including Brazil, Germany, India, Indonesia, Mexico, UK and the U.S., with more countries coming soon. Showcase products or services. Catalog allows businesses on
WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce Read More »
Yes, the editing pane is still awkwardly placed to take up a giant chunk of the right side of the screen, but Google Ads Editor’s latest version does offer some handy updates. Edit pane. Speaking of that edit pane, now you can at least condense some fields to hide them so there’s a bit less
Google Ads Editor update includes support for Discovery campaigns Read More »
Typically, when I talk about video campaigns in Google Ads, I talk about TrueView in-stream ads. These are the pre-roll ads that play before or during the video a user actually intended on watching. While I recommend these ads to almost anyone interested in running ads on YouTube, TrueView video discovery ads could be a
Are TrueView video discovery ads the better option for your brand? Read More »
Discovery is today launching Dplay, a real-life entertainment streaming service that will be supported by advertising, in the UK and Ireland. The offering, avaiable as an app for mobile devices, will feature content from Discovery’s free-to-air channels including Quest, Food Network and Home. Dozens of series are also availble to “binge-watch” as box sets, including
Discovery joins UK streaming wars with ad-funded app Read More »
Scholarly publishing technology provider, HighWire, announced it has partnered with AI-powered academic search engine, Semantic Scholar to enhance article discovery for researchers. Semantic Scholar is funded by the Allen Institute of Artificial Intelligence (AI2), a non-profit AI research institute whose mission is “AI for the Common Good”. As a free, AI-powered research tool for scientific
HighWire and Semantic Scholar Partner to Enhance Article Discovery Read More »
