Discovery

7 Content Discovery and Keyword Research Tools to Help Boost Your Marketing Efforts

A high-quality blog post can attract thousands of impressions, shares and comments – here are the engagement stats for an article I wrote a few weeks ago.  Writing such a post is easier than you think – in fact, I would argue that it’s the easiest thing to do, provided that you conduct your content

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Report: Product discovery, not payments, the real m-commerce bottleneck

Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts the real problem is higher in the funnel with product discovery. The recommendations of the report are highly self-serving, but the larger

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A guide to running an effective client discovery process

How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In this article, I describe a process I recommend to run effective discovery. It can be

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Four new search trends in mobile app discovery

Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available. Not every app downloaded will resonate with

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Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery

Today’s Google doodle recognizes Jan Ingenhousz, the 18th century Netherlands scientist credited with discovering the photosynthesis process. Google notes while scientists were already aware plants produced and absorbed gases, it was Ingenhousz who discovered and published his research on plants producing oxygen in the sunlight and carbon dioxide in the dark. “He published these findings

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Facebook Adds College Basketball to Live-Streaming Slate, Tests New Video Discovery Tools

Facebook has announced that it will live-stream 47 college basketball games this season as it continues to build out its slate of programming for ‘Watch’, it’s YouTube-like video platform. It’s the latest move in the streaming battle, with Twitter, Amazon and YouTube all working to provide the best, web-based TV service in order to attract

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Pinterest Adds New Discovery Options, Including ‘Lens Your Look’ and ‘Pincodes’

Pinterest continues to evolve its tools and systems in line with rising usage trends, and in alignment with their mission to become a key hub for eCommerce. This week, marking the second anniversary of visual search on the platform, Pinterest has announced a new set of search and discovery options, providing additional ways for users

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Polluted marketing content is solved by this new content discovery platform

A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality content in a single feed via a Google Chrome new-tab extension It’s Monday. Your inbox shows a gazillion emails and most are from blogs you’re subscribed to. You already know that about 90% of them aren’t

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