Five ways brands can prevent consumers from seeing them as dispensable – Econsultancy
Bad news for brands: according to ad agency Havas’ latest Meaningful Brands survey, which this year polled over 350,000 individuals in 31 countries, consumers wouldn’t care if more than three-quarters (77%) of the brands on a list of 1,800 simply disappeared. It’s the highest percentage the firm has ever seen in the decade it has …
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