Display

Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

A-From MTT, Analytics, Channel: Display Advertising, Display Advertising, Marketing Tools, Marketing Tools: Analytics, Programmatic Advertising & Media Buying, SEO BLOG /

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a granular ad-level across DoubleClick, Facebook, Instagram, Google Search, and Google Display Network as well programmatic and direct-to-publisher buys made through its own DSP. For example, a campaign might be running the same creative messaging across multiple […]

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The #1 Reason Paid Ads (On Search, Social, and Display) Fail – Whiteboard Friday

SEO BLOG /

Posted by randfish Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and

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Using Layered Targeting for Display Advertising Success

custom affinity targeting in google, Display Advertising, display advertising strategy, display advertising tactics, display best practices, display in-market audiences, Display Network, google display network, lead generation, SEO BLOG /

February 21, 2018 “We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know

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Average display advertising clickthrough rates

Ad blocking, Internet ad analytics, SEO BLOG /

US, Europe and Worldwide display ad clickthrough rates statistics summary I’ve put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as

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How to Drive Low-Cost Conversions with Contextual Display Ads

SEO BLOG /

At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all of our accounts benefit from either highly targeted, low-spend campaigns, or from broader high-spend campaigns. From ecommerce businesses to software as a service, contextual targeting through Google’s Display network has proven

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An Argument for Automatic Placements on Google Display

Audience Targeting, automation, Display Network, Google AdWords, google display network, PPC Opinion, PPC Strategy, SEO BLOG /

January 23, 2018 Don’t Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree,

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In a Display of Sudden Emotional Intelligence, American Airlines Is Offering Passengers Something Truly Surprising (Yes, for Free)

Best-Kept Travel Secrets, SEO BLOG /

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Airlines aren’t all bad.  Or should that be: All airlines aren’t bad? It’s hard to decide in the U.S., where too much airline travel has become akin to severe ingrowing toenail surgery.  Performed by a car mechanic with

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Search advertising vs. display advertising: Which delivers the best returns?

Display Advertising, PPC, search advertising, SEO BLOG /

Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel and you potentially ruin the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will

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Automated, multichannel display advertising for small businesses finally coming to fruition

A-From MTT, Channel: Display Advertising, Display Advertising, SEO BLOG /

Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small businesses (SMB): AdReady, AdMission and iPromote. Today, only iPromote is still carrying that torch; the others have been acquired or exited the SMB market. While they weren’t all the same and used different tools, it’s

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